Garbergs first film for Telenor

Since everything red became blue - see this badlander for examples from that campaign - Telenor has suffered major image problems. Their chummy soap-opera advertising for the brand where we follow the idiotic doings of the people at the help desk didn't do anything to improve their image and just last week a poll of the Swedish population showed that out of all the telecoms, Telenor had the least amount of trust from the consumers where the majority claimed negative experiences with the brand. Pretty bad news for a telco that was once on top, way back when they were called Europolitan.

What to do? Dump their old agency Voice and enter the creative agency Garbergs, who put together a song from ringtones and keyboards... Lets see how long it takes you to guess which song.

Update: a second film on the same theme has now been released and can be found here:

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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