GE fights fire with fire

Adland: 

"You can't fight fire with fire," or so the adage goes. Well GE proved otherwise. After challenging their engineers, and scientists,they proved you can fight fire with fire. In this case, with the sound of fire. That's right. With the right frequencies of the sound of different kinds of fires and a whole bunch of amplifiers, they found it was possible to fight fire with fire. I can't stress this enough. They lit a man on fire and then used the frequencies of the sound of fire to put the real fire out. This is incredible and once again proving GE is capable of doing the impossible. Or as they say doing unimpossible missions. The take away is if GE can fight fire with fire imagine what else they could do if they put their thinking to use to solve your daily problems.
Honestly I wish GE could do an unimpossible mission and make Youtube 360 videos look stellar. It never looks as good as you want it to and it's always kind of warped and blurry. I don't think there was any need for it in this case. Again-- they used the sound of fire to put real fire out. That is bananas.

Credits:

Agency: BBDO New York
Client: GE
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Gary Du Toit
Creative Director: Lance Vining
Copywriter: Darina Khafizova
Art Director: Rachel Moore
Head of Production: David Rolfe
Executive Producer: George Sholley
Producer: Jack Patrick
Head of Music Production: Rani Vaz
Senior Account Director: Kathryn Brown
Account Director: Lindsey Cash
Account Manager: Will Langenberg
Account Executive: Elizabeth Jacobs
Production Company: Here Be Dragons
Partner/Creative Director: Chris Milk
Partner/President: Patrick Milling Smith
Executive Producer: Samantha Storr
Executive Technical Producer: Joe Chen
Executive Technical Producer: Justin Denton
Head of Production: Alli Maxwell
Director: Hal Kirkland
Editorial: Here Be Dragons
Editor: Matt Gelb
Assistant Editor: Chris Smith
Associate Post Producer: Jordan Stricklin
Telecine: Company 3
Producer: Rochelle Brown
Colorist: Tim Masick
Music Composer: McKenzie Stubbert
Mix: Sonic Union
Producer: Justine Cortale
Engineer: Michael Marinelli

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment