Global Warming warning ads gets us in Deep Water in Badland.

Ah. I often argue that the media being identical doesn't mean that the idea is identical. Here on the other hand, what differs seems to be only the art directors choice of painting the city skyline as seen from above, vs on the sides of the pool. I don't care if they're intentional copies of each other, I'm more interested in which execution do you think is better?

First up, HSBC's Swimming pool for

It reminded me quite a bit of DDB Malaysia "waterworld" ambient underwater poster back in 2007.

(full views inside)

This version, for HSBC was created by Ogilvy & Mather in Mumbai, Hindistan (India)
Credits - EYY/ECD: Piyush Pandey • YY/CD: Rajiv Rao • SY/AD/RY/CW: Shirin Johari

Not sure when, exactly, the HSBC one was released I've only seen it 2008 so if one wants to assume it's from 2008 that seems rather likely. Again, which execution do you think is better? I actually prefer the HSBC one, seems to be more dramatic looking when you swim over it. Conveys the idea better. Your thoughts?
(and to the creatives who get cranky when their stuff ends up in Badland.... you know there's a million piles of advertising dung produced each day that I could be putting up here until the cows come home - I tend to only pick on ads that are actually good enough to truly stand out. It's a backward compliment indeed.)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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