GO Transit is a public transit service for the Greater Toronto and Hamilton Area in Canada. To get people to understand commuter etiquette, they created a book called Unwritten Rules of Public Transit Etiquette Written Down. This 100 page book filled with irreverent humor delivers pertinent points of etiquette that in 2018 I'm amazed we all aren't aware of but hey, what are you going to do? At least now there's a book where you can learn how to behave properly.
And the best part is it's free to download.
I personally love the illustration style. and the Vanilla Ice-looking guy with the boom box is my favorite. The lessons also appear in social posts and print executions appearing in GO Transit trains, buses and stations, and available as shareable illustrated content empowering riders to promote proper transit etiquette, and to continue their conversations with GO Transit.
And by the way, these were all crowdsourced pet peeves, too. Very fun.
Client: GO Transit
Agency: DDb Canada, Toronto