Golden Announces New Director Ross Cooper

Adland: 

Los Angeles-based multidisciplinary studio Golden is excited to announce the signing of celebrated director Ross Cooper. Formerly known by the directing moniker OneInThree, Ross Cooper’s extensive repertoire of commercial and music video work showcases his pioneering filmmaking techniques and always inventive solutions.

While Cooper studied graphic design at Central Saint Martins, his interest in original visual ideas evolved while pursuing a Masters degree from the Royal College of Art in London. After winning two Silver D&ADs in interaction design and architecture for the live video installation The Last Clock, Cooper began shooting videos for bands like Two Door Cinema Club, Wild Beasts, The Teenagers, and more. Cooper’s creativity translated seamlessly into the music genre, leading him to receive the most nominations of any up-and-coming filmmaker at the Music Video Awards, including Best New Director, Best Art Direction, and Best Budget Video.

Cooper ventured into the commercial realm with a recreation of his VV Brown video for the song “Leave!” made for French bank BNP Paribas. The spot, which featured a rotating cardboard box that revealed a different stylized diorama with every spin, is a standout example of the remarkable transitions and effusive playfulness that appears in almost all his work. Since that time, Cooper has only continued to hone his unique in-camera perspective to visual effects and trompe l'oeil, crafting memorable ads for brands including Ford, O2, Trident and Betway.

At Golden, Ross Cooper finds himself among a group of similarly motivated and enthusiastic problem-solvers. Founded by Executive Producer Matthew Marquis and director/creative director Jake Banks, Golden is driven by a collective of live action directors, designers, and visual effects artists who pool their talents to execute high-end advertising and creative work.

“Ross thinks creatively about the spot in its entirety,” says Marquis. “In addition to the story and performance, he considers how the spot actually comes together, whether in-camera or in post. His reel showcases the way he approaches his work in a comprehensive soup to nuts way, so it makes perfect sense to partner with us at Golden, who can execute and deliver on that level.”

Cooper’s thinking represents innovation in an area in which Golden has always pushed the envelope. “Ross can readily avail himself of our 360-delivery platform,” explains Marquis. “His work calls for it and complements what we do - and vice versa!”

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