Golden Egg nomination goes to "love bench"


The shortlist, that is the nomination list for Swedens "Golden Egg" awards has been released and on that list we found Miami's "love benches" for the soft drink MER nominated. Swedish double entendre tagline explained inside.

The bright yellow benches which were placed around the summer sunny cities of Stockholm, Gothenburg and Malmoe in Sweden last summer read "Love MORE" - because the brand name "MER" means more - and also announce that they are "love benches from MER". The tagline rocks in it's simplicity, it means "love MER/more". So you can "love more", or the soft drink MER. I know I love that.

Strategically placed in parks and areas with good views, plenty of people used the benches to love the view, or as here the person sitting next to them. Aaaw, shucks.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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