Google turns over youtube users' names and IP addresses, to Viacom. Including ad agency IP#'s

By now, you've heard:

Google must divulge the viewing habits of every user who has ever watched any video on YouTube, a US court has ruled.


Viacom wants the data to prove that infringing material is more popular than user-created videos, which could be used to increase Google's liability if it is found guilty of contributory infringement.


I wonder how long it will take before some ad agencies ask Google turn over the IP#'s to try and prove that other ad agencies 'stole' their drumming Gorilla ad ideas in order to get even the tiniest whiff of a Grand Prix Lion. ;)

Calm down, I'm only yanking everyones chain. The drumming Gorillas don't even compare if you ask me.
Cadbury's - Gorilla - (2007) :90 (UK)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • bittertruth's picture

    Great find! Fallon London has along hstory of filching ideas: Cog, Animated Bunnies, and now sadly Gorilla.

    Jul 13, 2008
  • bittertruth's picture

    PS: Same idea. Fallon did more sophisticated execution.

    Jul 13, 2008