Gundersen Health System - Hand (2016) :30 (USA)

“Hands” reveals how vulnerability and nervousness are calmed by a simple touch. The third spot, “Balloon Glove,” reflects how original thinking can turn the situation around for a small boy in need of care.

Subtle details, like moving from a view through the door of a hospital room to a close-up of a worrying patient, or a back seat vantage point of what seems to be a lone elderly women on a winter’s day, or the overhead shot of a boy refusing to have his bandage changed, help bring viewers into the experience. These unique perspectives take people from voyeur to participant in a lead up to the resonant moment that connects health with care.

“The power of the spots came from being rooted in truth. But the project came together so beautifully because the amazing agency team, as well as the client, were completely focused on providing the best for the campaign,” explains director atkins. “It was this sense of communal purpose and the drive to enhance the work every step of the way that made the process special.”

Spot Titles: “Glasses,” “Hands,” “Balloon Glove”

Client: Gundersen Health System

Agency: Preston Kelly
EVP/Creative Director: Chris Preston
Associate Creative Director: Anne Taylor
Senior Copywriter: Charlie Tournat
Senior Broadcast Supervisor: Anne Swarts
Account Supervisor: Ron Hall

Production Company: kaboom productions
Director/DP: michele atkins
EP: lauren schwartz
HOP: Steven Sills

Editorial Company: Drive Thru
Editor: Mick Uzendoski

Composer: Stephen Coates

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