Hank launch rounds up advertising's super stars

Most folks in the ad biz have found themselves in Demo Love at one time or another. An editor slaps a temp track on a spot - for inspiration, as a place-holder, or simply because it feels right. The director, creatives and the client check out the cut...and there it begins, a whirlwind romance that is doomed from the start, most likely because the track is unavailable. Who cares why? The band hates corporations. Or maybe they broke up. Or maybe they broke up with a corporation.

"We realized a few years ago that taking Music Supervision online was our next big move," said Sarah Gavigan, owner/managing director of Hank and Ten Music. "Hank allows users to search, sort and download music on demand in an environment that has never existed previously." Gavigan was an upstart when she launched Ten Music in 2000 and remains at the forefront of the business; for example, Ten's new Extended Branding division has already put its stamp on work for Nissan Sentra, Virgin Airways, Mercury Vehicles, and Sheraton.

With the launch of Hank comes a music video conceived by New York ad shop Taxi, and directed by Green Dot's The Center for Egalitarian Studies. "Demo Love" features music by Rondo Brothers and a cavalcade of ad stars lamenting the track that got away. The A-listers generously lent their time and talents to the video, now appearing on YouTube, as well as Hank's personal MySpace page. Click the image below to see the vid - read on for list of ad monkeys in the spot.

"Demo Love" Credits:

Client: Hank

Agency: Taxi NYC
Executive Creative Director: Wayne Best
Copywriters: Tom Christmann, Jeff Yonteff
Art Directors: Scott Bassen, Jim Wood
Executive Producer: Erika Best
Producer: Jennifer Cyrier
Account Director: Wylie Kain

Production Company: Green Dot
Director: The Center for Egalitarian Studies
Line Producer/Service Production Company (NY): Xander Strohm/East Pleasant
Editorial: Mackenzie/Cutler
Editor: Erik Laroi
Music Company: Ten Music
Executive Producer: Rachel Dunn
Music: The Rondo Brothers
David Lubars, Chief Creative Officer, BBDO
Greg Hahn, Creative Director, BBDO
Scott Kaplan, Creative Director, BBDO
Eric Silver, Executive Creative Director, BBDO
William Gelner, Group Creative Director, BBH
Bruce Wellington, Head of Broadcast Production, BBH
Ted Royer, Executive Creative Director, Droga 5
Paul Lavoie, Co-Founder/Chief Creative Officer, Taxi
Wayne Best, Executive Creative Director, Taxi
Mike Byrne, Creative Director, Anomaly
Jeff Kling, Executive Creative Director/Partner, Euro
Izzy DeBellis, Creative Director/Partner, Berlin Cameron NY
David Perry, Director of Broadcast Production, Saatchi
Ben Fruehauf, Creative Director, Campbell Mithun/MN
Tom Sann, Agency Producer, Campbell Mithun/NY
Liz Graves, Freelance Agency Producer
Chan Hatcher, Editor, Rock Paper Scissors

Chuck Ryant, Executive Producer/Partner, Bob Industries
T.K. Knowles, Executive Producer/Partner, Bob Industries
Kristina Slade, Writer, Ground Zero
Rob Reilly, VP/Creative Director, Crispin Porter Bogusky
Joe Shands, Creative Director, TBWA/Chiat/Day
Eric Hirshberg, Chief Creative Officer & President, Deutsch
Sam Baerwald, Head of Production, 72andSunny
Damien Stevens, Head of Production, Saatchi & Saatchi LA

Special Thanks:
Jessica Dierauer, Senior Producer, BBH
Ernest Lupinacci, President/Executive CD, Ernest Industries
Mike Yagi, Writer, TBWA/Chiat/Day
Blythe Barger, Freelance Producer, TBWA/Chiat/Day

Comments (2)

  • Dabitch's picture

    Ha. I like that spot. Sad teary ad-men. Cute.

    Apr 05, 2007
  • malkie66's picture

    There's some good music on that site although the Search engine has a mind of its own. I just spent half-an-hour lost in there.

    Apr 07, 2007

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.