Hardees/Carl's Jr. "Flat Buns" ad causes ruckus

The new spot "Flat Buns" by Chris Applebaum for Hardees/Carl's Jr. has caused an uproar with teachers. In the spot, a sexy teacher dances provocatively in front of the class while two students rap "Flat Buns". The Tennessee Education Association is demanding it be pulled.

"How irresponsible can you get?” said the Tennessee Education Association in a statement on their website. ”At this very moment, there are female teachers in high school classrooms with 30+ students who are working hard to teach our children so that they can compete in today's world. It is unbelievably demeaning to every one of them to promote a television advertisement showing a young teacher gyrating on top of her desk while boys in the class rap about her body in order to sell hamburgers!"

Click the image below to view the ad.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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