That headline doesn't mean what you think it means.....

Adlister Michiel had me in tears when he emailed this delicious combination of people in red shirts declaring "you deserve the red shirt treatment"

Oh dear. Is this only something that geeks like us spot? Lets check other sources - heeey, according to the Wikipedia:

"A redshirt is a stock character, used frequently in science fiction but also in other genres, whose purpose is to die soon after being introduced, thus indicating the dangerous circumstances faced by the main characters. The term comes from the science fiction television series Star Trek, in which security officers wear red shirts and are often killed on missions under the aforementioned circumstances."

All trekkies are laughing themselves silly as they drive past, I'm sure.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.