HeadOn - but what does it do except give me a splitting headache?

Adland: 

I'm glad that I'm not the only one wondering what on earth that "HeadOn" stuff which ye shall "apply directly to forehead" does - seems everyone has been hypnotized with the ads that are so bad they cause migraines.

Slate's Seth Stevenson confirms that the mystery stuff is for headaches - see: The mesmerizing ad for headache gel. So was the idea here to cause headaches, prompting me to rush out and buy the headon gel and apply directly to forehead? Devilishly clever!

HeadOn green version

HeadOn blue version

HeadOn's ActivOn

The most repetitive ad of them all..

ps - 2005 version:


Head On - Headache Relief (2005)

Comments (9)

  • brenthahn's picture
    brenthahn

    They blew it with FREEdHEM. Shoulda called it BUTT-UP.

    Jul 24, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The green version's OK, but the blue version ROCKS!

    Jul 24, 2006
  • silver3's picture
    silver3

    This ad single handedly ruins the bonus round of Wheel of Fortune for me everyday.

    I'm more of a well-patch man anyhow.

    Jul 24, 2006
  • Robblink's picture
    Robblink

    I'm sorry. How does Headon work again? The commercials weren't clear.

    Jul 25, 2006
  • payote's picture
    payote

    This might be the most effective unintentional viral ever created. It's rapidly approaching 'all your base' status...

    Jul 25, 2006
  • TDD's picture
    TDD

    Headon commercials + Children + Glue sticks = Trouble.

    Jul 26, 2006
  • Dabitch's picture
    Dabitch

    hahahahah, true. I'm gonna label some gluesticks HeadOn right now, nice prank.

    Feb 07, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.