HeadOn - but what does it do except give me a splitting headache?

 
 

HeadOn - but what does it do except give me a splitting headache?

I'm glad that I'm not the only one wondering what on earth that "HeadOn" stuff which ye shall "apply directly to forehead" does - seems everyone has been hypnotized with the ads that are so bad they cause migraines.

Slate's Seth Stevenson confirms that the mystery stuff is for headaches - see: The mesmerizing ad for headache gel. So was the idea here to cause headaches, prompting me to rush out and buy the headon gel and apply directly to forehead? Devilishly clever!

HeadOn green version

HeadOn blue version

HeadOn's ActivOn

The most repetitive ad of them all..

ps - 2005 version:


Head On - Headache Relief (2005)

Adland: 

Comments

all your base are applied directly to forehead! I can hear the techno-song now. Toss in a euro-trashy remix a la cillit bang the hardcore cleaning sensation and this will forever be cult.

They blew it with FREEdHEM. Shoulda called it BUTT-UP.

The green version's OK, but the blue version ROCKS!

This ad single handedly ruins the bonus round of Wheel of Fortune for me everyday.

I'm more of a well-patch man anyhow.

I'm sorry. How does Headon work again? The commercials weren't clear.

This might be the most effective unintentional viral ever created. It's rapidly approaching 'all your base' status...

Headon commercials + Children + Glue sticks = Trouble.

hahahahah, true. I'm gonna label some gluesticks HeadOn right now, nice prank.

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