about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • caffeinegoddess's picture
    caffeinegoddess

    Gawker has an updated post here where they claim a source has passed this along: "it's a promo for a show on Court TV. They approached a few writers to do this character Emily for a few weeks, then to do the viral marketing thing to hook people."

    Jul 18, 2006
  • Dabitch's picture
    Dabitch

    The folks at Metafilter are busy snarking about this campaign and viral ads in general. There yeti posts here, has found this comment from "Emily" at forkintheroad

    Glad to know you're alright. I just recently started reading your blog. And I just recently found out about my husband's affair. I almost wish a car would just hit me. Well, I know that's a little dramatic but I need something to make me forget about my world crashing in front of me.
    http://thatgirlemily.blogspot.com/

    Now, its the fact that they're activly spamming forums and comment spamming popular blogs to draw attention to this that really bugs me. A little too closely related to the (anonymous) tosser who uses a script on this site to link his umpteen pharma-pages at blogspot. Both use blogspot, both comment only to spread their own link(s).

    The fact that both pharma-spammers and viral marketers choose blogger as their bloghost tarnishes the blogger-brand.

    And on a related note, there's talk in the Wikipedia about word of mouth marketing - should it have it's own page? Should it be the umbrella term with "viral" under it (uh, no.). Should it merge with word-of-mouse? Anyone interested throw your two cents in.

    Jul 19, 2006
  • Dabitch's picture
    Dabitch

    the New York posts calls it: VIRAL, BUT NOT INFECTIOUS

    Do I have your attention now? I know all about your bogus billboard and your fake blog, you dirty, sneaky, immoral, unfaithful, poorly endowed slimeball. Everything's been documented online.

    Jul 21, 2006

Leave a comment