Finnish wonderkids Agency 358 and the largest Scandinavian newspaper Helsingin Sanomat are sponsoring a skate school in Helsinki's Kontula skatepark every Saturday. The kids who sign up get a sweet deck sponsored by the newspaper. It's made up of skateboard-themed headlines that came from the paper. Ripped from the headlines as it were. Pretty cool.
Client: Helsingin Sanomat & Skateboard union of Finland
Agency: 358 Helsinki
Creative director: Ale Lauraéus
Designers / AD: Leo Karhunen, Ville Kovanen
copy: Ville Kovanen, Ale Lauraéus, Leo Karhunen
Client team director: Maria Falcken
Agency producer: Peggy Petrell