Helvetica is 50 years old!

 
 

Helvetica is 50 years old!

Adland: 

Helvetica is 50 years old. And it still sucks. Don't head straight to it, there are other fonts out there you know.

The Helvetica font is celebrating its 50th birthday. You've probably seen it a thousand times today. Why?
At this moment in boardrooms across the globe, captains of industry are leafing through sheet after sheet of typefaces. There are hundreds of choices, but many of these movers and shakers don't take a lot of leafing before plumping for Helvetica.

We live in a world where we are surrounded 24 hours a day by adverts and corporate communications, many in typefaces chosen to subliminally complement the message.
Helvetica's message is this: you are going to get to your destination on time; your plane will not crash; your money is safe in our vault; we will not break the package; the paperwork has been filled in; everything is going to be OK.

A great article on Helvetic and its devotees over at the BBC, well worth a read.

Comments

Thanks for the link! Great story.

Add new comment

Top