"Her morning elegance" stop motion trend continues with Target joining in.

We posted that Oren Lavie 's "Her Morning Elegance" video kicks off serious stop-motion in bed trend July 18, and that trend ain't over yet. As Agency spy points out: That target ad is "Awfully Derivative"... So here we go, three ads that look a lot like demo love.

The latest one - Target, every color you can dream of.

The inspiration: Oren Lavie - Her morning elegance, released is January.

The other two inspired commercials.
Comcast Dreams

Chateau Bonne Entente - Summer.

Like I said in my previous post, know any more?

Comments (10)

  • markw's picture

    Is it just me, or has anyone else noticed that even Coldplay has got in on the act with their latest promo for Strawberry Swing?

    Aug 09, 2009
  • Dabitch's picture

    Hahaha, awesome. The stop motion trend NEVER ENDS. ;) I really like the blackboard drawings there - wasn't there another video maybe 4 years back that had really nice whiteboard drawings, and some human hands added in, for four minutes or so? Aaargh can't remember what that was for, but it was great looking, someone please help.

    Aug 09, 2009
  • Neo's picture

    Did "Her Morning elegance" director ever see this video? The sleep animation starts at 3:30

    Sep 21, 2009
  • Dabitch's picture

    My my! It's the Badlander that will never die! Good find.

    Sep 22, 2009

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.