Rockpapershotgun: "Hijinks! Square Enix Say: Threaten ‘Hits’ On Your Friends!" has plenty of screendumps showing off Square Enix hit-game from facebook. You could have people "killed" for their makeup, ginger hair, small tits and all sorts. You could select to murder Galpal X for "cheating on her boyfriend" and instruct the hitman they'd recognise her via her ginger hair and small tits, and she'll receive a video watching the assassin prepare to kill her HOW FUN.
Yes, could, because they soon realized that this was past the line and have removed the game and issued a statement apologising for the app. Epic marketing fail.
“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient and could only be sent to people who were confirmed friends.
We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.
We’re sorry for any offence caused by this.”