‘Hot lesbians’ facebook ad lands Canadian oil sands group in flamewar

The Canada oil Sands community had to apologise one facebook for posting a meme. The meme depicted two women in an embrace, as stated that Canadian fuel should be preferred over Saudi gas, because lesbians in the gulf state "would de" while in Canada they're simply considered "hot".

Their page quickly filled with upset comments from people angry that the Canada Oil Sands Community participated in "the fetishization of women's sexuality", rather than protests against the capital punishment for homosexuality in the kingdom. Naturally.

The text of the facebook meme/ad read:

“In Canada lesbians are considered hot! In Saudi Arabia if you’re a lesbian YOU DIE! Why are we getting our oil from countries that don’t think lesbians are hot?!”
“Choose Equality! Choose Canadian oil!”

The manager of the community, Robbie Picard, published an official apology on the group’s Facebook page, stating: “It was not my intent of demeaning women or any people of any sexual orientation,” and made sure to remind everyone keeping score at home that he is a gay male himself, “I certainly don't want to divide our community.”

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.