Humble today announced that director Gerard de Thame has joined its roster for commercial representation in the U.S. and Canada. Based in London, de Thame is a versatile storyteller whose award-winning spots have established him as a top commercial director in North America and Europe. De Thame’s move to Humble marks an exciting progression in his career as his visual style, techniques, and goals continue to evolve.
“I’ve been fortunate to have a successful career, and I’m looking to continue that success while also exploring new realms and expanding my scope of work to include projects and methods that may be unexpected,” said de Thame. “Joining Humble is a compelling opportunity for me to have greater flexibility and to experiment more with original content.”
De Thame has helmed hundreds of commercials throughout his career, working with leading brands including Nike, Adidas, American Express, Microsoft, Samsung, Audi, Volvo, Gatorade, Coca-Cola, ESPN, and GE. His work has earned top honors from every major industry awards show; notably, his “Modern Ark” spot for Mercedes-Benz and “Synchronicity” for Volkswagen were also nominated for the Emmy Award for Outstanding Commercial in 2001 and 1999, respectively. De Thame is equally at ease shooting both expansive effects-savvy campaigns and more intimate character-driven stories.
Most recently, de Thame directed the first-ever national ad campaign for Whole Foods Market. Working with a small crew, shooting in an unobtrusive documentary style, and eschewing actors in favor of capturing the chain’s real-world food suppliers, the result is a beautifully authentic campaign with stirring, cinematic visuals. The campaign signaled a successful shift in tone and scope for de Thame, and the smaller crew gave him the opportunity to personally handle some of the cinematography as well.
“Everyone in our industry knows Gerard, but I think he is poised to really surprise us in the months and years to come,” commented Eric Berkowitz, Founder and President, Humble. “He is exploring a different version of himself that’s more raw and introspective. I’m looking forward to partnering with Gerard and seeing what he has in store.”
Humble Executive Producer Shannon Lords added: “I had the pleasure of working with Gerard early in my career and I’m excited to team up again here at Humble.”
For more information on Gerard de Thame, please visit: https://www.humble.tv/