In 1977, Wells Rich Greene and Milton Glaser created the iconic I Love New York campaign, which helped increase tourism in NYC, but not so much in New York State. To correct the sins of the past, a new campaign is being unveiled today. Saatchi & Saatchi was hired to give the campaign a $17 million makeover and hopefully more tourists will leave the already crowded city and go upstate. Sales of Buffalo Wings, White Hots and Beef on Weck sandwiches are expected to rise ever so slightly.
I Love New York 2008