To promote the latest project for Getty Images, the Heye Team created a packet that any creative can sympathize wtih. It was sent out to 7,500 people and asked them to visit ideenfriedhof.com, which translates to "Idea Graveyard", to share in their sorrow of a killed idea.
Here is the translated text from the letter that is sent out with in the packet seen above:
Dear Mr Noone,
It is with deep sadness that we acknowledge the death of your idea. Beloved ideas are often torn from this world far too soon, and whether these unexpected farewells are at the behest of consultants, creative directors or customers, the pain is always real.
Perhaps your grief will be easier to bear if you know that others share in it -thousands of ideas die each day. Join our large, grieving community at www.ideenfriedhof.com and commiserate with friends over the grandeur of your idea. To find peace, please use the enclosed memorial park, which will make your desktop a place of solemn reflection.
You'll realise how good it feels to let go. Wonderful days with beautiful new ideas lie before you. Our online catalogue 'One Life' will show you the latest and most important visual trends and will inspire you to fresh, stunning ideas.
With best wishes for your creative future,
Vice President of Sales
Central and Northern Europe