IKEA Germany - Visiting Schweden again...

I’m kind of late this year (blame it on the World Cup and Lars Lagerbäck), but after a gentle reminder from Dabitch I thought I'd let you know that IKEA Germany is once again on-air (and online) with their "Crazy Midsummer Prices" campaign.
You may remember that last years "TV spots" caused something of a stir in viral-land when the films were pulled and replaced with some small frogs... Well this years films and website are slightly more tame, but still funny... Check "Bingo" and "Wettrennen" out on the Ikea Germany website here.

AnonymousCoward's picture
kurtberengeiger's picture

Better late than never… I just saw this behind-the-scenes Making Of IKEA Midsommar TV Spot Moped Race film over at YouTube user sonkisonk's page.

Dabitch's picture

These are just so weird (and you posted right as I was about to!) - I mean, Ko-bingo is one of the oldest jokes there is - the creatives who wrote this are either Swedish, or unfortunate enough to spend every rainy summer they have up there, in Dalarna somewhere. Dontchathink?
Because no matter how strange they seem, it's kinda true. Ish.

kurtberengeiger's picture

Yep. They're definitely right on with the local colour. And that's what makes these spots so entertaining - especially last year's party spoofs... ;)