Indonesian copywriter dies after working three days straight.

After three days of working nonstop, Y&R Indonesia copywriter Mita Diran was no longer going strong.
According to Venus Buzz, Diran passed away due to a lethal combination of being overworked and excessive consumption of Kratingdaeng – the Thai version of Red Bull.

Y&R Indonesia post this letter via their Facebook page as well as on Twitter.

Dear Friends and Colleagues in the Advertising & Marketing community,

It is with a heavy heart and deep sadness that we have to inform you we have lost our friend, sister, and work colleague, Mita Diran, earlier this evening. Mita was a talented copywriter with a gentle smile who will always live on in our hearts.

We have been to Mita's family residence tonight and expressed our sincere condolences on behalf of Y&R Group Indonesia. It is a great loss and we wish Mita's family the faith and strength in each other in going through this extremely difficult time.

Tomorrow, December 16, we will close the office for the day to pay our last respects to Mita at her funeral at Jeruk Purut cemetery at 10 AM. Let us all take a day of silence tomorrow and give Mita's family the support and prayers that they need, from the bottom of our hearts.

Sincerely, Y&R Group Indonesia

Sad day for advertising.