Industrial Color, the 25-year-old creative studio known for its high-end fashion and beauty post-production work, has added acclaimed Editor Bruce Ashley and Executive Producer Gary Giambalvo to its staff. The moves, according to the company’s Chief Operating Officer Mathieu Champigny, represent a strategic step in the company’s overall growth strategy targeting advertising and branded content production
“For years the creative capabilities of Industrial Color in areas such as post-production, VFX and animation has largely been a secret known primarily to the fashion/beauty world,” Champigny says. “But with the content creation growth globally, we see an incredible opportunity to partner with major agencies and add creative value to their most challenging projects. The addition of a creative force like Bruce and Executive Producer like Gary reflects our commitment to doing great work and offering clients a combination of talent and technology rarely seen today.”
Saying G’day To Ashley
Hailing originally from Australia, Ashley has built his well-earned reputation as a top video editor thanks to his expert eye for the visual arts, perhaps best evidenced by his substantial fashion and beauty work for brands such as Tiffany, Avon, DKNY, Raw Spirit and Clinique. Other brands like Coca-Cola, Guinness, NBA, Facebook and Red Bull already know Ashley’s expertise in emotional storytelling.
In addition to ads, Ashley is one of the world's leading editors of music videos, having cut groundbreaking videos for such artists as Madonna, Bruce Springsteen, INXS, Santana and most famously Pearl Jam's "Jeremy," which won the MTV Video Music Award for 'Video of the Year' in 1993. His long-form work includes the 2015 feature documentary “Hitting The Apex,” directed by Mark Neale and produced/narrated by Brad Pitt; as well as concert films for U2 and David Bowie.
Ashley’s early editing career was spent at New York post houses Mad River Post and 89 Greene Street, as well as at television networks in Australia and London. In 2007, Ashley joined the post house Company X.
As Industrial Color’s Senior Editor, Ashley notes that while the company is known throughout the fashion and beauty world, there is less of an appreciation of the company’s capabilities and talent in the advertising/branded content community, which he says offers a great opportunity to showcase his talent.
“The chance to help brand this company in the mind’s of agency creatives and producers was hugely appealing to me,” Ashley says, “It’s always exciting when you have a stake in the company’s growth, and for many in the advertising world, this place is new. When they see what we’re capable of, and our amazing Tribeca office, they will be impressed.”
New Challenges Drive Giambalvo
As Executive Producer/Director of Integrated Production, Giambalvo -- a veteran production executive whose résumé includes the STUDIO, Curious Pictures, as well as a longtime committee member of the AICP Digital Board of Directors – noted he was at a point in his career where he was ready for a new challenge and the chance to work on larger scale projects.
“I was looking for a place that had all the tools and talents in place, but that needed someone that could take those pieces, better integrate them and bring it to the next level,” Giambalvo says. “Industrial Color has all that and much more, and the cultural fit was obvious. The fact is we have a robust team of talented editors, animators and visual effects artists, and now with an editor like Bruce on board, we’re in a great position to compete in this highly competitive commercial post production world.”
Giambalvo adds that the company is looking to grow further with the addition of several new producers and graphic designers the company will announce in the near future.