The Press Release reads:
This year, instead of spending all of their fourth quarter earnings on extravagant gifts for their clients, Lowe Roche has decided to pledge their support to those less fortunate. Their interns. And they'd love your help. For every visit to the site, Lowe Roche will donate $1 to their working-for-absolutely-nothing-in-the-name-of-experience cause. Lowe Roche thanks you, from the bottom of their hearts. And their egos.
Before you get worked up and say hey, in the wake of such high unemployment why would anyone have let this idea leave the bar, let me answer with a "Whoa, mister." This is an agency in Canada. Hence the French voice over option. Chill out. It's all in good fun.
Now me? I used to live up there, and I'll let you in on something: there are poor people in Canada, too.
So after you get done visiting Lowe Roche's site so they can give one lousy Looney per website hit to some interns they should have been paying anyway, consider donating to these charities that give true Canadians in need some help:
The Salvation Army is nationwide across Canada.
Covenant House in Toronto helps homeless teens.
The Union Gospel Mission in Vancouver provides outreach, shelter, and programs to help free those Eastside junkies from their addiction.
What about the Maritimes and Northwest territories and the other provinces? I didn't leave them out on purpose. Those are the charities I know above from my time living up there. Anyone know some good charities in the areas of Canada I neglected? Please do us a favor and leave them in the comments section so we can help out.
Agency: Lowe Roche
Associate Creative Director: JP Gravina
Associate Creative Director: Simon Craig
Creative Director: Sean Ohlenkamp
Producer: Leanne McLellan
Production House: Sons and Daughters
Director/Cameraman: Jake Kovnat
Post House: School Editing
Audio House: TA2 Sound & Music