Israel Aids Task Force campaign.

Shalmor Avnon Amichay / Young & Rubicam have been really busy recently. In this campaign for the Israel AIDS Task Force they created two commercials and one poster. The team at Shalmor Avnon Amichay ask : "How do you advise people to have safe sex after years of AIDS awareness? How do you remind people it is highly transmittable through sexual contact and that, unfortunately, it still has no known cure?" Here's their answers.
Super adgrunts, see ads in the commercial archive

Fantasy


God

Everyone, see the poster inside.

Only with dedication and persistence combined with public support, we'll be able to turn things up-side down.

Managing Creative Director: Gideon Amichay
Creative Director: Nir Livni
Art Director: Alon Zaid
Copywriter: Dan Avlegon