It's a small ad. Such a small ad.

The Carlton Draught Big ad which is available at bigad.com.au for your viewing pleasure had to be spoofed sooner or later right? Sooner, rather than later I'd say - and sure enough leave it to the Belgians, who know a thing or ten about beer to do just that. At Smallad.be you can view the small ad.

ps - there's some previous adgrunt chatter about the Big ad here on adland as well.