It's a small ad. Such a small ad.

The Carlton Draught Big ad which is available at bigad.com.au for your viewing pleasure had to be spoofed sooner or later right? Sooner, rather than later I'd say - and sure enough leave it to the Belgians, who know a thing or ten about beer to do just that. At Smallad.be you can view the small ad.

ps - there's some previous adgrunt chatter about the Big ad here on adland as well.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (11)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Isn't this referencing/commenting one of the prime fundaments the internet has been build upon? Look at the blogosphere with its continuing loop of referencing information...

    And besides it's only a small, don't-take-this-too-serious 1 minute movie and it should be regarded just as that, nothing more really :-)

    Hendrik / www.smallad.be

    Sep 02, 2005
  • Dabitch's picture
    Dabitch

    Nononono.. Naturally it'll have to be the "just right ad". Starring Goldielocks.

    Sep 02, 2005
  • CopyWhore's picture
    CopyWhore

    Hey, I wasn't insulting it... It's well done and smirk inducing!

    Sep 02, 2005
  • Dabitch's picture
    Dabitch

    plus, it's just downright heroic of you guys to dodge fresh cow-dung in order to bring us a laugh! ;)

    Sep 02, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    oh i wasn't insulted :-).

    Let's hope someone will write a lengthy pseudo-intelectual analysis of the ad. I defenitely see the obvious freudian references. But as said the main intention was indeed to induce smirks with a bunch of friends.

    Hendrik

    Sep 02, 2005
  • Dabitch's picture
    Dabitch

    A parody of a parody of a parody? I think the adworld just imploded.

    Sep 06, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I was most taken with the cow opera that on the same page. Something about it was so funny, I was indeed 'cleft in twain'.

    Sep 08, 2005
  • CopyWhore's picture
    CopyWhore

    A spot that takes the piss out of a spot that takes the piss. What's next? A "Big Small Ad"?

    Sep 01, 2005