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jumP Changes Lanes with Lexus and Team One

 
 

jumP Changes Lanes with Lexus and Team One

Love, desire, and attitude dominate “Change Lanes,” the tightly cut New Lexus spot edited by jumP’s Richard Cooperman.

Shot by Pretty Bird’s Melina Matsoukas in cooperation with agency Team One, the spot boasts sheen, polish, primp, and fashion—all juxtaposed against the Lexus IS performing furiously on a darkened highway. These scenes are deftly intermixed with various symbolism and found-footage, creating an affecting montage of beauty, mystery, elegance, and power. The high-contrast black-and-white style reinforces the bold design statement of the all-new Lexus IS, further highlighted by the expert editorial eye of Cooperman, making the spot effortlessly accelerate from beginning to black.

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