jumP Changes Lanes with Lexus and Team One

 
 

jumP Changes Lanes with Lexus and Team One

Love, desire, and attitude dominate “Change Lanes,” the tightly cut new Lexus spot edited by jumP’s Richard Cooperman.

Shot by Pretty Bird’s Melina Matsoukas in cooperation with agency Team One, the spot boasts sheen, polish, primp, and fashion—all juxtaposed against the Lexus IS performing furiously on a darkened highway. These scenes are deftly intermixed with various symbolism and found-footage, creating an affecting montage of beauty, mystery, elegance, and power. The high-contrast black-and-white style reinforces the bold design statement of the all-new Lexus IS, further highlighted by the expert editorial eye of Cooperman, making the spot effortlessly accelerate from beginning to black.

Client: Lexus
Spot Title: “Change Lanes”
Air Date: January 2013

Agency: Team One
Creative Director: Craig Crawford
Art Director: Ryan DiDonato
Copywriter: Andrew Smart
Producer: Reilly Park

Production: Pretty Bird
Director: Melina Matsoukas
Executive Producer: Ali Brown
Producer: Grant Jue

Editorial: jumP
Editor: Richard Cooperman
Assistant Editor: Chad Hoerner
EP: Betsy Beale
Producer: Gavin Carroll

Type Designer: Paul McMenamin

Color Grading: Company Three
Colorist: Dave Hussey

Mixer: Bob Gremore/Juice
Music: Kill Memory Crash – Shots

VFX: a52

Adland: 

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