Kampgrounds of America: Instacamping

Adland: 

Ditch that dumb fireplace screen saver and take it outside. Denver-based LRXD built this fun little microsite (and thirty-three minute youtube video ) consisting of a camp fire and acoustic Christmas music, for Kampgrounds of America. or as they're known far and wide, KOA.

What a fun way to remind people of a camp site during a time when I suspect very few people are going camping. And yet, for the hardcore camping enthusiast, I'm sure they're dreaming about it.

Credits go to: art director Chad Dickson, writer Jamie Reedy, creative director John Gilbert and developer David Lawson.

Merry Merry, kids.

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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