Yesterday Adweek pointed out FCB Chicago's new ad for KFC's Buffalo Snacker. The twist? You have to play the spot in slow-mo to get the "secret code" which will get you a coupon for a free sandwich. But not everyone has a DVR. So they have made the spot viewable on their website as well.
Could this be the wave of change to allay DVR fears?
"The secret code is out there if you're hungry enough to find it," said Scott Bergren, evp, marketing for KFC. "And we want people to solve the mystery so that they can enjoy the new Buffalo Snacker on us."
One thing that is missing from this "secret code" idea is something a bit more interesting than what you're actually looking for. You'd think that it would be a number or phrase worked into the background on the spot. Sadly, this is what you're searching for:
If this is used as a trial run to test the waters for options for working with DVRs, I'd be interested to find out how well the program performs. The Adweek article doesn't mention whether or not it is. One thing is for sure, it would have been more creative and fun for the secret code to have been hidden in a more creative way.