Lastminute.com declared that their beaches are ready for everybody, and also said that Life's a beach - roll your body all over it. #BeachBodyReady - while spoofing the Protein World Beach Body ad on their social media pages yesterday. The Protein World ad has been the hot topic all week, spoofing the ad ensures that your ad will be talked about too.
This is not the first brand to join the spoofing fray, Carlsberg has also spoofed the Protein World ad asking if your Beer Body ready, which didn't only appear in social media but also on digital billboards in the London Underground, targeted to appear next to Protein Worlds ads.
There's also been a Dove ad floating about, but this ad was not created by Dove. A representative for Dove denied creating the ad, but stressed: "we do believe that every woman is beach body ready!"
Dove also added "In 2004, 75% of women felt advertising and media set unrealistic standards of beauty. Today, that figure is 66%, with the perception being that more diversity is portrayed in the images of women we see around us." taking credit for the change in media portrayal of women as they launched the Dove real women campaign eleven years ago. By the way that campaign was spoofed too by Ogilvy Düsseldorf, and even banned because of nudity.
The Protein World ad campaign has run its course and is set to be replaced in a few days by another campaign. I suspect we'll see more spoofs still though, even if the campaign has ended.