Lastminute.com tries to excite travelers with cleavage

Adland: 
Badland: 

In one of those "really sad ad" departments lastminute.com is trying to be funny ha-ha with a viral game that had some success due to it's silly content. Yesterday lastminute premiered the press and posters that go with it.

The viral game is at Bikini Bounce where the object is to, well bounce.. Do'h!

Comments (5)

  • kamari's picture
    kamari

    .........Will they provide the breasts?

    Aug 02, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Does this not seem like something from the Austin Powers era? Will sexism always sell?

    Will their next ad feature a close-up of a man in a Speedo? I doubt it.

    Aug 02, 2004
  • Dabitch's picture
    Dabitch

    If I'm not mis-remembering the last time a UK ad featured a man in a speedo it was banned for being "offensive". Boobies are less so apparently. Should we laugh or cry?

    Aug 02, 2004
  • deeped's picture
    deeped

    I do not get offended by boobs. ;)

    Aug 03, 2004

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.