Swedes - the prudes with the scandalous reputation and the high ratio of buxom blondes has banned a Lavazza ad as it was discriminating. See tame pin-up inside.
As we can see here, the gorgeous pilot is relaxing at home in her bed after work with a nice cup of espresso. Right. No, that's not what's going on, ERK (Ethical council in advertising) states:
The ad is an example of advertising where women are used as attention-grabbing image of a sexual nature, without having a connection to the product advertised. This is insulting to women in general and the ad thus breask the ICC guidelines of advertising.