Lee trying the Calvin Klein kiddie porn campaign idea down in Oz

 
 
 

Lee trying the Calvin Klein kiddie porn campaign idea down in Oz

For CK its old hat, way back in 1980 the 15 year old Brooke Shield ads were 'banned' off CBS - source Flesh for Fantasy in New York Magazine, and the 1995 Calvin Klein ads with kids undressing in a den had to be pulled off the air as the Justice Department actually conducted an investigation into the ads. This made CK jeans hotter than the sun. You can see "carrot top" here in the commercial closet.

Since it seems to work so well, Lee jeans are reviving the porn-set idea down under - and Childhood and family groups are already sharpening their pitchforks and calling for a ban. For more on CK see the media awareness network CK case study, for more porny Lee ad images, see inside.....

Dr Joe Tucci , the CEO of Australian Childhood Foundation considers the images "a horrific portrayal of young people in sexually explicit poses that were very close to child pornography." and he has reported the campaign to the Advertising Standards Bureau hoping they'll bad the campaign.

The ads were shot by Terry Richardson and are set to run in youth magazines such as Oyster Rush and Yen as well as billboards across metropolitan areas.

The AFA (Australian Family Association) president Gabrielle Walsh says: "I'm horrified by these images. We are concerned about the public portrayal of young women in this manner."

The Advertising Standards Bureau can't ban ads that haven't run yet - so we'll just have to wait and see if these are will be banned or not. ;9 In the end, the ads have already done their job - made Lee jeans famous - without ever having run yet.

Notes; previous CK sightings on adland Googling the magic words Calvin Klein now brings unplanned pedo controversy May 2004 , the first live billboard in Times Square July 2005,

And just for the heck of it & super adgrunts amusement John cleese mocks Calvin Klein for Schweppes.

Adland: 

Comments

Oh, right I was going to mention that clothing company who's website shows off the gear on hard core pornographic imagery - but I've deleted both the brands name and URl from my brain. Anyone else know where its at?

Oh yeah that's the stuff. *deletes from brain again immediatly*
;)

Let's see. The promise for the consumer is.... scratches head thinking that he's mildly old-fashioned to expect an ad to actually offer a benefit or engage the consumer ....nothing. Nada. Zip. The promise for the creative team on the other hand is instant notoriety. Fame. Ads pilloried in the bazaars of Cairo. Who cares if they get pulled? They'll be talked about. Who cares that it's a waste of tens of thousands of dollars? Pfft! Who cares if their genesis is one of the more desperate and exploitative industries in the world - yes, even more than advertising?

Well, actually, I care. If we ever wonder why advertising has such a bad name just look at these ads. They're puerile. They're unoriginal. They're offensive. And they're shit.

I'll bet the creative team is male. I'll bet the client is male. I'll bet that the client went on the shoot. And I'll bet - double bet - that they will not sell a single pair of jeans.

Oh, and the ice blocks. What a stellar touch.

Sexy Redhead... Sure this isn't you Dabitch? I keed.

Hey guyzzzz

does anyone know who these models are or how old they are??? Its really important

The redhead is Judith Bedard. She was seventeen at the time of these photographs.

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