Lee trying the Calvin Klein kiddie porn campaign idea down in Oz

For CK its old hat, way back in 1980 the 15 year old Brooke Shield ads were 'banned' off CBS - source Flesh for Fantasy in New York Magazine, and the 1995 Calvin Klein ads with kids undressing in a den had to be pulled off the air as the Justice Department actually conducted an investigation into the ads. This made CK jeans hotter than the sun. You can see "carrot top" here in the commercial closet.

Since it seems to work so well, Lee jeans are reviving the porn-set idea down under - and Childhood and family groups are already sharpening their pitchforks and calling for a ban. For more on CK see the media awareness network CK case study, for more porny Lee ad images, see inside.....

Dr Joe Tucci , the CEO of Australian Childhood Foundation considers the images "a horrific portrayal of young people in sexually explicit poses that were very close to child pornography." and he has reported the campaign to the Advertising Standards Bureau hoping they'll bad the campaign.

The ads were shot by Terry Richardson and are set to run in youth magazines such as Oyster Rush and Yen as well as billboards across metropolitan areas.

The AFA (Australian Family Association) president Gabrielle Walsh says: "I'm horrified by these images. We are concerned about the public portrayal of young women in this manner."

The Advertising Standards Bureau can't ban ads that haven't run yet - so we'll just have to wait and see if these are will be banned or not. ;9 In the end, the ads have already done their job - made Lee jeans famous - without ever having run yet.

Notes; previous CK sightings on adland Googling the magic words Calvin Klein now brings unplanned pedo controversy May 2004 , the first live billboard in Times Square July 2005,

And just for the heck of it & super adgrunts amusement John cleese mocks Calvin Klein for Schweppes.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.