LG's OLED TV Super Bowl spot to be produced by Ridley Scott's RSA Films

LG has commissioned Ridley Scott’s production company, RSA Films, to produce the company’s first-ever Super Bowl commercial which will be directed by Jake Scott. I'll need to update the Spoiler alert super bowl list with this info. The commercial will promote the benefits of OLED TV technology. It’s part of a growing campaign to sell the idea to consumers that OLED is something very different to what they have at the moment.

Jake Scott has directed six super bowl commercials in his career so far, including last years "lost dog" and Toyota's ad with snowboarder Amy Purdy (below). Meanwhile Ridley Scott created the iconic Macintosh 1984 ad, which has been voted the best super bowl ad of all time, has been spoofed by Futurama and revived in 2004 for the iPod.


Ridley Scott says of LG's product "When I first saw OLED TV, I was mesmerized by its staggering picture quality." Jake adds: "With 1984, audiences were introduced to a technological advancement that promised to change everything, I see a similar kind of disruption with LG OLED TV."

“We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project,” said Lee Jeong-seok, vice president and head of the Marketing Communication Division at LG Home Entertainment. “LG will continue to offer consumers the opportunity to witness OLED TV’s abilities for perfect black levels and exceptional colour representation, which come together to create a whole new viewing experience.”


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.