"Lipslut" 'fights the patriarchy' with "Fuck Trump" lipstick

Adland: 

In "flash in the pan" news this week, a Katie Sones was so upset about Trump becoming President of the United States that she launched a company called "Lipslut" selling lipstick. Miss Sones is a a junior in college at Cal Poly, San Luis Obispo. Her lipstick is currently only available in a single colour, a matte pink, but has been written up in countless webzines so far because of it's name: "F*ck Trump".
Always on the cutting edge on latest transgender ideas and fashion forward thinking, Teen Vogue has written a breathless article about the brand. The idea is like countless other brands before it, to donate 50% of the proceeds to a women's charity. The colour was picked by popular vote over Twitter. The lipstick itself is probably made in "Chyna", and does nothing to actually fight the patriarchy. In fact, one could argue that makeup is a manifestation of patriarchy if one is so inclined.

According to the Lipslut website, half of the earnings from Lipsl*t lipstick purchases will be donated to a women’s charity chosen by a popular vote among customers. Katie describes the lipstick on her website as “50% towards charity, 100% against tyranny, and of course, 100% cruelty free” with a tagline of, “Finally, a lipstick as bold as you.”


“After the election, everyone was saying, ‘Donate to this and that,’ and I never donated, but I thought ‘Why aren’t I doing that?'” Katie told her college paper, Mustang News. “People are going to buy lipstick either way, so if you could do that and have the money go somewhere that you support, that would be perfect.”

If the "Lipslut" brand survives this single issue launch method until Katie graduates college remains to be seen. Quoting Teen Vogue: "The college student is adamant about keeping the story behind the name of her company a secret, but she hopes that questions about “Lipslut” will help spark conversation." All we do these days is have conversations.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • kidsleepy's picture
    kidsleepy

    Only available in pink? Lazy!
    The art direction rips off Andy Warhol? Sad!
    A trite tagline that uses the word "finally?" Low energy!

    Mar 30, 2017

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