Lively Group Gains Rob Morlano as Executive Director of New Business Development

Lively Group, the New York-based creative collective, gains an experienced Executive Director of New Business Development with the hire of Rob Morlano.

Rob Morlano brings a wealth of experience in the post production realm. After earning his degree in Audio Engineering, Morlano spent the past 12 years at Technicolor PostWorks conquering the worlds of both Video and Sound Post Production. Along with his vast technical knowledge and sales prowess, Morlano has spent the last decade gaining experience across the markets of long-format programming, from unscripted and scripted content, to documentaries, feature films, and OTT platforms such as Netflix, Amazon, and other streaming services.

As Executive Director of New Business Development, Rob will be spearheading Lively Group’s expansion into the long-format content world. On joining the group, Rob said, “I’m excited to be a part of Lively. They have a deep well of resources across many categories and a stellar reputation for creative and client relationships. It will be a delight to introduce the teams to this new world.”

Cara Cutrone, Executive Vice President of Lively Group and Managing Director of Spontaneous says, “Rob has such a unique perspective. He’s spent years working with film and network clients on features, documentaries and on episodic TV, and has demonstrated considerable skill in client development as well as sales strategy. On top of that, he’s well-versed in the technical side of the business. Rob is a force to be reckoned with, and an exciting addition to our team.”

Lively Group is a collection of companies that are creative leaders in branding, design, production, visual effects, and editorial. They’ve created and finished content for both emerging and established brands over their 25 years, and include the companies BlueRock, Spontaneous, Decibel, and Scarlett under its umbrella.