LOGAN has added ex-Superfad partner Kevin Batten as its new LA Managing Director. His immediate focus will include helping to build upon LOGAN’s talent pool, creating new revenue streams, and developing a cohesive brand message across both offices that speaks to the company’s design heritage and live-action and VFX evolution. Batten will focus on maintaining the studio’s strong culture of teamwork while adding new directorial and design talent.
“Kevin brings a wealth of experience executing in a very complicated, constantly evolving industry, which makes him a perfect fit for LOGAN,” notes LOGAN Founder/ECD Alexei Tylevich. “We are thrilled to have him on board as we continue to build our New York presence and take on more work than ever before. Kevin’s role will be invaluable as we enter the new phase of growth for the company.”
“Alexei and Ben are credited with creation and execution of some of the most iconic campaigns in advertising, but that’s not the reason I accepted their offer,” notes Batten. “What separates LOGAN from the pack is that they are highly creative yet understand the nuance of this very fickle business. It is rare to find creatives, much less creative business owners, who understand how to walk the fine line between personal creative fulfillment and maintaining an environment that attracts the best talent, thereby clients and projects, in the business. LOGAN does just that, expertly.”
Batten has AICP, CLIO and Cannes award-winning commercial campaigns for Visa Olympics, PlayStation, Sprint and Target to his credit. Prior to Superfad, Batten held various positions at Brand New School, Deutsch and Digital Kitchen. He studied broadcast journalism at Marietta College and holds a media arts degree from the University of South Carolina.