LOWE's invites your playful side with fun boxes

"This is the box PVC pipe and fittings came in, from Lowe's" said my pal and happy photo snapper Mr Bill who also has an interesting photo of the shadow of the old AT&T Bell logo vs the new logo on a building in his stream. The box body copy reads:

FOUL VARLET! I CHALLENGE THEE TO A DUEL! Whosoever doth possess the power to free the sword from the box shall be king. The gauntlet has been thrown - now draw thy sword and have a thee!

And with that, Lowe's nods to all the parents & people who have made countless play-swords out of pvc piping, and reminding those who haven't that there's more than one way to use anything you find at Lowe's. How fun. (Blowpipes is an option too).

It may not win a Cannes Lion, but it makes people smile.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Mr. Bill's picture
    Mr. Bill (not verified)

    I've got quite a few shots of the AT&T building with that logo-shadow on my Flickr account - for a while it was the "test bed" shot I used to compare a new(er) digital camera to the old one. :)

    Jun 24, 2013
  • Dabitch's picture
    Dabitch

    I was just walking past an AT&T building here today, and commented on the fact that I've never seen an AT&T building with windows....

    Jun 24, 2013

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