Lowe's uses Vines six second animations as lifehack ads

Adland: 

Lowe's has joined Sony Playstation’s MLB 13: The Show as they use Vine on twitter as little ads. While The Show reinvented the baseball card, Lowe's make six second animated how-tos that can help you in any DIY project or just around the house, right on brand. The home improvement tips meet lifehacks, who knew that any sticker peels off when you use a hairdryer? That busted screws can be unscrewed using rubber bands? The toothpick trace before icing the cake? Lowe's knew, and following their little ad-hashtag #lowesfixinsix will show you their neat tricks to date.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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