In the summer of 2000, MassiveMusic heralded its birth with a rollicking party on a beach in Cannes during the annual International Advertising Festival. Next week on the 23rd of June,
MassiveMusic will host its 10th party, celebrating the company's anniversary with clients and friends on that same beach in Cannes.
My god, has it really been ten years since we threw that Political Party Party on the beaches of Cannes? The small musical hot shop seedling in Amsterdam has grown to a large tree with many branches. Famed for their festival parties, MassiveMusic actually uses them to get business done, as they did at another party in Cannes 2004 when: "We had business intercourse with some Americans", jokes Brouwer, and that was when MassiveMusic NewYork became a fact, it opened in 2005. LA quickly followed, opening its doors in 2008 and was soon working on tracks for high-profile clients. A year later, ex-MassiveMusic Amsterdam creative director Diederik van Middelkoop set up the Shanghai studio, becoming the first international music production company in China. MassiveMusic are everywhere - quick guess who made the sound on Nike: Write the future? See? Everywhere!
There's a reason we see a 10 year old show off his guitar skills in the party-teaser. Hans Brouwer explains: "Working in an industry that is focused on what's new all the time, becoming 10 might be considered getting old. But when we see kids at the age of 10 master an instrument, we get excited. We thought this was a good way of saying: 'Hey, we're only 10. See what we can do in
another 10 years from now.'"
Don't worry Hans, with the parties you throw, nobody will mistake you guys for the establishment, Want to get to the party? Check out the party website at http://www.massivewednesday.com/ Be there or be square.