Mastercards new logo has holes in it

Mastercard has decided to rebrand and are now known as "Mastercard worldwide" with a new logo, shown below. I don't know how many gradients there are in there nor why the middle circle is off-center - but the obvious connection made by Matt at a.wholelottanothing made me laugh until I cried. And they thought they had image problems before.....If you don't know Goatse (safe Wiki link) you will not understand.

Warning: If you do not know Goatse do not google Goatse. You don't want to see it. Trust me.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • juhasaarinen's picture

    Since we're errm, getting into graphical representations of that particular bit of human anatomy, have a look at Lucent's logo.

    A friend of mine who was working there at the time it was unveiled said the company became know as The Cult of the Flaming Red Asshole overnight.

    Jul 21, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Yes this mark is not very good. a real reproduction nightmare... and for a global brand who should know better... tisk tisk. Does anyone know if this was in house or what agency is responsible for this "MasterPiece"?

    Jul 20, 2006
  • caffeinegoddess's picture

    Found the MasterPiss press release for this here.

    "adopting a new corporate tagline, The Heart of Commerce"


    Reasoning: "The three circles of the new corporate logo build on the familiar interlocking red and yellow circles of the MasterCard consumer brand, and reflect the company

    Jul 20, 2006

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