Matchbox ad larger than life

Matchbox have fun with their ads - here's one that I particularly like which is currently running in Denmark.

Yes the life size bus is a matchbox car for some greasy fingered giant. Cute.

Agency: Ogilvy Denmark Art Director: Bo Bernichow Process Manager: Helle Sandby

Anonymous's picture
Anonymous's picture

Wow! I love that one. Better make room on the awards shelf guys:-)

Dabitch's picture

I think it's pretty daring to be that discreet.

Neo's picture

That is great!

Anonymous's picture

very impressive :) i like it

makethelogobigger's picture

Finally! Someone making the logo smaller.

;-p

Dabitch's picture

*Moahahahaha* Could only be said by you.