Maybe Old Navy's Feel Good Fashion feels a little toooo good...

Thanks to an alert friend who prefers to go anonymous this time around, our attention has been turned to a very special Old Navy commercial. In it, a boy gets, well... excited about mowing the lawn, thanks to "Old Navy denim molecules... absorbed by the body, mixing with low price particles in the brain, triggering a sudden, uninhibited feel-good reaction."

Continue to see the triggered, sudden, uninhibited feel-good reaction for yourself.

Ladies and gentlemen, I believe we have animated trouser snake.
Quoting the boy, "I've only been waiting for it to grow!"
Plus, its ability to shake a maraca is most impressive indeed.

Superadgrunts can view the spot here.

Non-superadgrunts can catch the ad (for now) by heading to the customer service page at OldNavy.com, then clicking on their little TV icon thingy.

UPDATE: It has been brought to our attention that perhaps the item the trouser snake is wrapped around is not a maraca, but instead, a ping-pong paddle. We're not sure if having it knock balls around is better or worse than the original hypothesis, so we'll leave that up to you.

Comments (6)

  • claymore's picture
    claymore

    It has been brought to our attention that perhaps the item the trouser snake is wrapped around is not a maraca, but instead a ping-pong paddle. We're not sure if having it knock balls around is better or worse than the original hypothesis, so we'll leave that up to you.

    Aug 22, 2004
  • Neo's picture
    Neo

    pffffthahahahahaha!!!

    Clayton, you owe me a new screen. what a mess I made laughing. Yikes. :))

    Aug 22, 2004
  • deeped's picture
    deeped

    You mention ping-pong paddle only to upset us Swedes after the loss today ;)

    Aug 22, 2004
  • claymore's picture
    claymore

    Heh - no, it wasn't a Olympic jab at the Land of K

    Aug 22, 2004
  • deeped's picture
    deeped

    Well... Holm did totally put the light out for the Americans...
    Green bulb. You mean "it's clear, way, let's go, cum here..." Why not. But it doesn't put logic into the spot... but wait - it's advertising, who is asking for logical arguments then? ;)

    Aug 22, 2004

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.