Could sharing a photo save the koalas? M&C Saatchi decided to find out. The fact is, koalas are endangered. They get way more likes on social media than donations. But that's going to change thanks to The Australian Koala Foundation’s new social media initiative, Like for Lives, urges people to post a picture of a koala on Instagram or Facebook together with the promise: For every like this picture gets, I will donate 50 cents to savethekoala.com
Visit to join the campaign.
Client: The Australian Koala Foundation
Agency: M&C Saatchi Stockholm
Production: The Brewery