To promote LG’s new smart phone G2, M&C Saatchi Sotckholm created mobile banners that detect what kind of phone the user had, and then compared it to the LG and LG2. The ads appeared on Scandinavian HTCs, Samsungs and iPhones. Too bad the ads didn't feature their name, too. That would have really been freaky.
Hey Henrik? Why are you using that shit phone? Love, LG.
Yo, Marta! You've got one whack ass phone. Why don't you upgrade to LG2, yo?
And so on.
Agency: M&C Saatchi Stockholm