MNSTR brings Lacoste to life

Centering around the brand theme "elegance is victory," Paris-based digital agency MNSTR created a special collector’s book called “A History of Tennis and Elegance.” Co-authored by Adrien Bosc, Editor of Desports magazine, the book comes to life with the help of your mobile phone. In addition they are also telling the story via Instagram, with the help of photographer Sam Hofman and Set Designer Andrew Stellitano. Check out this Instagram loop, directed by Romain Laurent. It was shot in L.A. at the James Goldstein House. Elegant indeed.