MNSTR gets all Leisure Suit Larry for Playboy fragrances

French Agency MNSTR helped design this 8-bit pastiche to seduction games like Leisure Suit Larry, except strangely it's PG rated. I tried playing this game and I wasn't so much bothered by the concept (there's an option to choose to be a female) so much as I was the incessant branding everywhere. Like way too much branding. And I mean, waaaaaaaaay too much branding. More importantly, Playboy was the granddaddy of sophistication and sex. This seems like a tame version of what Axe might have done a few years ago before it decided it wanted to save the world through kisses.

Client: Coty International
Design and storytelling: Agence MNSTR
Creative Director: Louis Bonichon
Art Director: Thomas Balland
Brand Manager: Richard Gala
Agency Management: Audrey Mazet, Olivia Renoud-Grapp

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Leave a comment