Mother London poaches potential Droga5 clients with URL hijack

Ah, this is cute. I'm sure you are familiar with what the Droga5 logo looks like, where the 5 replaces the G. It's so fancy.

Well, for someone a little less experienced in advertising, they might assume that's how it's actually spelled, and type in http://dro5a.com when attempting to visit or email the agency. Sending off emails to david.droga@dro5a.com and max.dog@dro5a.com in the hopes of establishing a work relationship, perhaps.

But then you will have been hijacked by Mother London, because they own that URL and are getting all your traffic and seeing all your emails. Smartarses.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment