Lil Wayne has dropped by Pepsi, stating that his "offensive reference to a revered civil rights icon does not reflect the values of our brand." Why, it's as if Mountain Dew and PepsiCo had no idea that Lil' Wayne's lyrics are usually misogynist raps about sex and drugs. See also yourblackworld.net for updates Mountain Dew and Pepsico Explain Why They Dropped Lil Wayne. Earlier this week PepsiCo was also in hot water for the Mountain Dew ads created by Tyler the creator as they were pulled for being "racist", as Dr. Boyce Watkins dubbed it to be “arguably the most racist commercial in history.”The Lil Wayne controversy has been brewing for much longer, recapped by yourblackworld.net
The company decided to sever its ties with Lil Wayne following outcry from the Black community in March about his derogatory lyrics in rapper Future’s song titled “Karate Chop (Remix).” The rapper compared the brutal beating of Emmett Till to a sεxual act. Till’s family detested the lyrics and rallied to have the song pulled from rotation at radio stations. Future’s record label agreed to remove Lil Wayne’s verse from the song and apologized to the Till family. Lil Wayne refused to apologize until this week. Many believe he only apologized in fear of losing his endorsement deal. Till’s family vowed to challenge Mountain Dew on their decision to have the rapper represent the brand. Their wish came true on Friday.
The "apology" Lil Wayne offered was a classic non-apology apology. The Emmet family called it out saying it fell short of actually apologising.
"While it's commendable that he has vowed to respect the legacy of Emmett Till and his memory to 'not use or reference Emmett Till or the Till family in his music,' this statement falls short of an apology, as none is mentioned," Airickca Gordon-Taylor, who is also executive director of the Mamie Till Mobley Memorial Foundation, said.
The distasteful lyric in question was: "Beat that pussy up like Emmett Till" - a double whammy in offensive about the boy lynched for being black, and to every woman alive in one line.
Protip: when you hire or sponsor controversial artists, expect controversy.